The methodological bases as to the estimation of the service parameters compliance with the consumers’ requirements have been suggested. They are based on the application of Harrington function and envisage the determination of desired characteristics for motor transport service and the discords detection on the basis of their comparison with the actual values of the motor transport enterprises’ parameters of propositions. This allows providing the motor transport enterprises with the fast adaptation to the changeable market conditions due to the operational rationalized marketing decision-making process which aimed at increasing the level of services compliance with requirements and ensuring the consumers satisfaction.

The basic stages of business-processes improvement of the motor transport enterprise have been substantiated. They are: collection of the data about the business-processes functioning; its modeling and estimation; determination of improvement necessity; formation of the improvement group; selection of the improvement methods and its realization; estimation of the improvement efficiency; regular business-processes monitoring. The particular feature of the suggested improvement process is the expediency substantiation of the corresponding methods usage on the basis of morphological analysis according to the parameters of their estimation and limitations.

The definition of «personnel marketing» is explored; the differences and drawbacks of the existent definitions have been identified. Personnel marketing has been identified as an organization activity as to the coverage of its qualitative and quantitative needs in personnel by developing, maintaining or changing the attitude of the target audience (existent and potential personnel) towards the organization as to the employer. The main differences of the recommended definition are as follows: the activity is aimed at the coverage of the enterprise needs in personnel; the semantic part of the activity is based on the marketing concept.

The method of piston-cylinder-unit diagnosing by means of indirect assessment of engine compression by FSA 740 Bosch appliance is considered. Synthesis of direct and indirect methods of pressure measuring at the end of compression stroke allows to faster diagnosing in working order and for obtaining the primary diagnosis in case of defects detecting.

It is suggested to examine the road enterprise image as a purposefully created positive appearance of the enterprise, that represents the proof of the sustainable impression of customers, partners, employees and other targeted groups on the enterprise activity, its building and service quality, its reputation and prestige within the road industry.

The composition of enterprise potential was specified. Its elements are split according to the system of attributes: the ability of enterprise to carry out search/redistribution of efforts to use the resources, the areas of their origin and the domains of their application. Such classification allows to correlate the varieties of potential with the categories which are close to its sense, and also to avoid divergences while identifying the levels of generalization.

The correlation between the marketing and the logistics within an enterprise has been considered. Based on corresponding elements of «7Р» and «7R» complexes the basic points of marketing and logistics interaction were identified. The integrated marketing-logistics system in the МТЕ has been suggested. It is represented as a complex of interactive functional subsystems of the enterprise. The system inputs and exits and the basic tasks of each MTE functional marketing logistics subsystems have been formulate. It provides the value’ determination using the expert survey method of consumers. The result of this method is valuations of every service’ parameter contribution.

The basic approaches as to the enterprise personnel management strategies formation have been considered. The main difference of thes approaches consists in the choice of place of personnel management strategy relatively to the enterprise general strategy. Its context and decomposition charts have been built on the basis of the methodology of structural аnalysis IDEF0. The process of the enterprise personnel management strategy formation has been improved based on the selection and specification of its basic stages; and the correlation between them was specified . Its fundamental difference is to take into consideration the stage of business-unit life cycle depending on which the personnel management strategy is formed as the functional element of the enterprise general strategy; as central independent functional strategy; on the basis of the general strategy accordance with the human resources existent and required number.

The existent methods as to the (determination) calculation of customer value of goods (services), their disadvantages and advantages were considered. The method to determine (calculate) the customer value of the road passenger transport was developed. It envisages the determination of the value by conducting an expert customers survey and received here of cost estimations of deposit of each to the parameter of favour.

In this article the origins of crisis have been considered; it is also considered that they are to be controlled at the first stage of a crisis. The instruments to diagnose the crisis on the motor transport company have been suggested. The basic directions of the MTC activities as to the costs reducion have been substantiated. There have been suggested the fund raising directions for the motor transport company in stable and chronic financial instability. An algorithm of the MTC restructuring debt development is specified. A model of anti-crisis measures on the motor transport company have been developed.